Sifu Jerry representing HKNA, taught and trained the world-class dancers of HK Dance Company nunchaku techniques and choreographies for the HKDC’s 45th-anniversary grand dance drama. During the few months before the official premiere of the show, the dance drama permeated into our community on billboards, advertisements on MTR and bus stations, physical pop-ups and exhibitions, digital video campaigns, possibly spreading up to 1.5 to 2.5 million Hongkongers, or 20% to 35% of HK’s total population. On top of that, they even had celebrity cross-promotions with Bruce Lee’s daughter, Shannon Lee, HK megastar Aaron Kwok, who calligraphed the title of the drama, successfully permeated into HK’s mainstream culture and officially connecting Bruce Lee’s legacy. Throughout the 10 total shows, 13,000 to 15,500 people watched the live performances of the drama and are exposed to nunchaku.
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